You’re ready to produce your social media video. The deadline is approaching and it’s time to plan your shoot. A pen, notepad, and keen memory won’t cut it. You’re a professional — that means you need the best tools to manage the video production process as Video Mantra does.

With so many elements, keeping tabs on people and tasks is the name of the game. If you want to know how to plan a social media video production in Dubai that’ll deliver the goods, you’ve come to the right place.

Today, we’ll walk you through every step. By the end of this article, you’ll be an expert in the video production process.

Develop Your Master Plan

There are different ways to start planning your social media video production in Dubai. It’s so you or any member of your team won’t miss a step. Whether you’re making a film, television show, digital video, or — as we highlight here — a social media video, you need to organize.

That means starting at the beginning and setting up all your video production process steps. Who does what? When is it due?

When you form your master plan, you’ll need to envision and construct the workflow that will ultimately deliver your video. This means you’ll want to come up with the most efficient way to do everything.


Lack of clarity complicates projects. Clearly assign and explain tasks in your calendar. That way, instead of diving into an assignment with no direction, members of your production team can thoroughly grasp each step involved in a project.

What are the three main stages of video production? Broadly speaking, they’re pre-production, production, and post-production. Make sure to schedule each stage, end-to-end.

This process permits team members to better define the overall scope and objective of the production.


The critical path is the longest sequence of activities that must be finished for a project to meet its due date.

A project manager can identify the most important tasks of the social media video production process through the critical path. This is vital because if just one task in the critical path is incomplete, it can delay the entire project.

Once you have determined the critical path, you can properly assess the time frames of each task.


A production can quickly descend into chaos if you’re not careful. With hundreds of tasks to manage and keep track of, it’s easy for a team to lose focus.

Any means to clarify tasks, even daily, is necessary to keep your team up-to-date and on target. New information will come your way fast and hard. Keep up with the changes, and make sure everyone else does as well.

Once you’ve considered your plan and your path, it’s time to get to work.

Standard project management tools like Asana and Trello took planning a step forward, but their use is limited for video productions.

Then something happened: project management joined forces with the video production pipeline.

Now, you can manage every step in the video production process from end-to-end in the same place. No documents, calendars, contacts, and call sheets floating around aimlessly — it’s all centralized, at your team’s fingertips, ready to update and on an immediate sharing basis like Video Mantra does.